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What does "Editorial Use Only" mean?
What does "Editorial Use Only" mean?

Some of our stock footage says that it is only for editorial use, what does that mean?

Garrett Stache avatar
Written by Garrett Stache
Updated over a week ago

Hey there!

While browsing through our library, you may have come across footage that comes with this disclaimer:

What does this mean?

"Editorial Use" is a term that broadly refers to all non-commercial (not advertising, movies, or other paid media) informative or instructional uses of videos and photos. Generally, when something is marked as "editorial use only" on our site, there is a factor that limits it's commercial copyright use.

This can include footage that features established brands:

Footage that includes famous landmarks or locations without a release:

Or footage of people that may not have model releases:

All of these will be clearly labelled on the asset page with the "editorial use only" label.

How can I use editorial only footage?

You can use editorial only footage in news casts, public service announcements, and other non-commercial informative productions.

How can't I use editorial only footage?
You cannot use editorial footage for a commercial purpose. This includes movies, television shows, vlogs that are monetized, or any other production whose purpose is solely revenue-generating or entertainment.

We hope this helps clear things up, but let us know if you have more questions, we'd be happy to answer them!

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