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Templates vs Mockups

Distinguishing the difference between Templates & Mockups

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Written by A&R Team
Updated over 2 years ago

The Graphics category has everything you need to make print or digital vector content. It's important to note that while they are both graphical elements, Graphics templates and Mockups are 2 distinctive categories.

Graphics templates may be any of the following:

  • Posters

  • Flyers

  • Infographics

  • Website UI/UX Design

Mockups may include any of the following:

  • Real-life or inspired 3D objects

  • Business cards

  • Calendars

  • Letters

You can learn more about the unique characteristics of Graphics templates and Mockups below:

Graphic templates:

Graphic templates include digital or print posters, flyers, infographics and web/app UI/UX. The creator gets a graphic design that they can alter by changing the text, colors, and adding images. For example, it can be a design of a poster or flyer or a design of a website landing page.

Templates typically come in .AI/.PSD/.INDD/,EPS file formats, depending on the specific asset.

Mockups

Mockups are a different type of graphic template. They help creators imitate how designs they made would look in a real-life scenario.

For example:

Let's say the creator designed a mobile website and wants to demonstrate how it would look in real life. They can use a mobile phone mockup like in the example shown above. The pink part in this mockup is a layer that can be easily replaced by the creator's design (it is layered so if there is a light effect etc. these will be preserved and will help create that realistic feel).

A business card /letterhead mockup example: (in this case, the creator can place and showcase the design they made for a business card on this mockup of a business card)

Mockups typically come in .PSD, .JPG or .PNG file formats, depending on the specific asset.

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